Case 1
EGOMANIA:
The Over Egotistical Boss
Key Players:
- Howard: Boss
- Keith: Electrical Engineer
- Ian: Electrical Engineer
Synopsis:
The company had invested heavily in the field of micro-technology
electronic circuit chips, called VLSI, or “very large scale integrated”
circuit design. Microcircuits could be packaged on a chip with extreme
density. Howard was the program manager of a design and development
team. Keith and Ian were engineers, members of the team. They saw
the need for what is known as an ASIC (Application Specific Integrated
Circuit) chip for an application for one of the company’s product lines.
Howard was known as an aggressive manager, usually getting his way.
Howard succeeded in obtaining company funds for himself, Keith and
Ian to spend a month in intensive training in California at a company
that, in cooperation with a prestigious university, had invented a new
computer-aided chip design methodology.
A dozen teams from high tech companies attended the training
course. Training was organized into instructional sessions in the
mornings, and laboratory sessions in the afternoons, five days a week.
Each brought a circuit design to be implemented and fabricated using
the new micro-technology. The objective was to learn the methodology
and take home a working micro-tech integrated circuit chip.
Keith and Ian designed a system using conventional means, to be
converted to micro-technology. Early into the course Howard looked at
Keith and Ian’s design. Based on the circuit density possible using the
micro-technology, Howard argued that three or four of the independent
circuit units could be transferred onto a single chip, though much work
would be required. He made arrangements for the lab facility to be
open for his team at night and weekends.
Keith and Ian argued that
one circuit was enough to learn and demonstrate, but settled for two.
Other teams looked on in awe at their fi erce determination. It put the
team’s company into a good light as compared with the others. Howard
relished the attention.
The team worked seven days and nights with little rest for the four week
duration. They met many difficulties. The new methodology still
had flaws. When the final day came, the chip was not finished. All
other teams had finished their simpler designs, and there was a time
for celebration.
A wine tasting party was planned for the last night of the course.
Howard’s team did not attend the party, continuing to work. They
worked all night without sleep. They were totally exhausted and did
much arguing. They went from the lab, checked out of their motel and
took the early morning flight home. They slept on the flight.
The course instructors promised to look at the chip design and see if
they could fabricate it. The chip was finished and shipped to the team. It
didn’t work. It wasn’t like it had failed some of its functions. It wouldn’t
perform any function. Keith and Ian were embarrassed, both at home
and in front of the other participating teams. The company looked bad.
Keith and Ian were quite angry.
What Went Right:
- Howard secured money to fund the training.
- The team learned the micro-tech design process, increasing their
knowledge.
What Went Wrong:
- Project failed.
- Team disagreements.
- Long hours caused mistakes.
- Howard overestimated the capability of the team and new
design methodology.
- Methodology was new and still had problems.
- Team had no working proof that they had learned anything in
the course,
- Or that the new methodology even worked.
- They looked bad to their company management.
- They looked bad to the other participating companies.
Lessons Learned:
- The advanced design process training was the right thing to
do.
- Recognize and beware of over egotistical boss.
- Engineering team should not concede to a manager known to
be overly aggressive.
- A manager good at obtaining funds is not necessarily good at
managing a design team.
- A manager should listen to his team.
- Risk should be assessed before pushing limits.
- It is better to bring in a working model on schedule and at cost,
rather than an aggressive model that does not function.
Outcome:
Failure. (Fortunately, the team got a second chance and designed a
micro-tech chip for another application. They learned from the earlier
failure.)
Assessment of Management:
Howard was an aggressive and driving individual. Sometimes this is
good -- not always. Howard managed to get company funds for the
training course. The team had to study and learn the new technology,
transform it into an integrated circuit and bring back a working chip.
There was time before the course for Keith and Ian to design a
functional system and do computer simulations to be confident of the
design. They informed Howard of their progress, but never got into the
details. They had a count of the number of circuit components, but did
not know how much real estate the design and wiring would take on the
chip. While the technology allowed a very large number of components
per unit area, the layout of the circuit with its wiring is very complex.
Howard trusted that Keith and Ian had designed a functionally correct
system, evidenced by computer simulation.
Howard didn’t listen to their advice about trying to stuff too much
circuitry on their first experience. He accused them of not putting forth
enough effort. When the work could not be finished, Keith and Ian
accused Howard of forcing a wrong decision. Howard never admitted
a mistake. It’s not known what he told his management. Howard was
good at selling his project, but not realistic in implementation. He
wanted to be the best.
What would you do if you were in
Keith’s/Ian’s positions?
- Would you have a confrontation with Howard?
- Would you complain to higher management?
- Could you reconcile Howard’s bad management points with
his good?
- Would you attempt another design using the micro-technology
you had learned?
- With Howard as leader?
- Other?