What is the difference between a channel or retail sale and a Trafford sale?

If you purchased an ISBN and channel distribution, there are two different kinds of sales (if you have the distribution only through Trafford's Bookstore, which is free, then retail sales do not apply to you.) When a book is sold through our Web site, it is considered a Trafford sale. A retail, or channel sale, is when the book is sold through any retailer other than Trafford (like amazon.com or Barnes and Noble). The selling price must be the same for both Trafford and retail sales, but you will earn a different royalty amount depending on the type of sale.